Inter-cultural Marketing
My threading together of your brainstorm… Intercultural Marketing is part art, part science involving the processes necessary to support flexibility and adaptability to new markets existing in cultures and countries beyond the organisation’s nation of origin which are capable of delivering profit, growth and creating shareholder value the opportunity for which is perhaps no longer available in the domestic marketplace. This represents a creative, visionary, strategic process based upon statistics, analysis and evaluation, reinforced by experience, business acumen and intuition. It seeks to ensure the best fit between the organisation’s products and services and the cultural specificities, needs and wants of the new market: a dynamic equilibrium, in fact. Inevitably it involves a measure of risk…. but then...
T1 I-C Marketing Defn.
Think of the WWWWWH of ICMkt, then produce a workable narrative definition in a few sentences AND, if you can, try to come up with a one-liner too! reach different culture deal with major cross-cultural differences to avoid cultural shocks combination of science (of management ..) and art adaptation is not optional but it is a question of degree evolving...
M1 Cult. defs.
OK, here we go: what DO we think about 'Culture'? Can our thoughts be as 'good' as the so-called experts and oft-cited writers? This is important because we don't act upon other people's definitions, we don't act even upon the truth, but what we believve the truth to be… and that can be a very different thing. Culture involves us all – are we not, then, honour bound and free to see and think of culture from our own perspective? So, here I will record the attributes of culture that emerge from your team definitions and then attempt to bring them together in some 'master' definition that you can critique and improve and then compare with the classic...
Protégé : Culture Definitions
OK, here we go: what DO we think about 'Culture'? Can our thoughts be as 'good' as the so-called experts and oft-cited writers? This is important because we don't act upon other people's definitions, we don't act even upon the truth, but what we believve the truth to be… and that can be a very different thing. Culture involves us all – are we not, then, honour bound and free to see and think of culture from our own perspective? So, here I will record the attributes of culture that emerge from your team definitions and then attempt to bring them together in some 'master' definition that you can critique and improve and then compare with the classic...
Protégé : Labour Turnover
So WHERE do labour turnover costs come from? Let's track this through the entire process chronologically: FROM: the point that someone decides to leave TO: the point at which a replacement is found, in place, trained up and operating effectively. We will also need to think about direct and indirect costs… financial and non-financial. Disenchantment– not prepared to really 'work'…. taking time off 'sick' to find new job. Work displaced to colleagues 'unpaid overtime'. More pressure –> bad atmosphere and possible disenchantment of those who were forerly happy. Hands in notice. immediate manager time… a problem! HRM. Reasons for leaving. Pension entitlements. Tax calculations. Holiday entitlement. 0.5 Day. Lost contracts and contacts that leave with manager Create JD &...
About Me
Here is the link to my professional site personal profile if you are that desperate to know a bit about me, my career and life and thoughts in general! Surprising how many actually read it!