Advertisment Analysis

You will have received two or three whole page adverts from Le Monde to compare and contrast and to analyse their intentions, target markets, message encoding and decoding and ultimate impact.   I suggest you also think in turn of the AIDA model:

• Awareness
• Interest
• Desire
• Action

Where does the advert figure upon the AIDA 'scale' of evolution from ignorance of the product brand to purchase intent?

Description

Initial impact

Deeper meaning (Do we decode the message correctly?)

Who is the target / who are the targets

Evaluation & Synthesis

Recommendations