Blending the Business Conceptual Model

In cooking one ‘blends the ingredients’ together to get the ideal ‘taste and texture’ one is seeking…. in business it is really no different:

• identify your ingredients
• blend them together in the appropriate volumes and proportions
• taste frequently to check
• cook and check to see how it is going
• present elegantly
• serve
• eat
• reflect and maybe adjust the proportions of ingredients / cooking times in future……

So, how might this apply to business, then…….?

Let me explain…

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LEFT SIDE.  This is effectively internal to the organisation: its Strengths and Weaknesses…… part of SWOT analysis

RIGHT SIDE. This is external, predictable the Opportunities and Threats part of SWOT analysis …. these coming out of a PESTEL / STEEPL analysis [Socio-Cultural + Technological + Economic + (natural) Environment + Politics + Legal/Legislation].

I’ll explain how it all comes together in class.  It is representational rather than a process which businesses slavishly follow.