Consultancy Projet Feedback
A Toast to you! Everyone passes! Some feedback for me to extemporise around: MARKS Overall mark range from 12/20 to 18/20 Written Report mark range: 05/20 to 19/20 Presentation: 18/20 Case Studies mark range: 09/20 to 19/20 NB. The final mark = the average of the presentation, the written report contributions and the case studies. [The Team Leaders had to be assesssed differently, as you will appreciate]. CRITIQUE. Be consistent in your role: JI / the consultancy COCI / our client from whom JI received the brief COCI members = the end user Avoid: You… I… We … They… Us… Ours… (on Pg 29 alone in 3 paragraphs there were: 10 x we + 9 x...
International/Intercultural Marketing MICAI DEFs 2021...
Definition (in the photo) of what an International / Intercultural Marketing Manager will NOT have time to do!!! Attributes List What .. products and services tools knowledge part of business studies sell in the most effective way adaptation (or standardisation) method and principles of satisfying (culturally-specific) needs strategy (& tactics) communication study of consumer psychology Why ..promote in a different way according to cultural needs and wants High ‘reach’ towards consumers create alink with the public meet & create demand produce corporate growth understanding how to sell to/in another culture market extension abroad ensure success conform product to market requirements increase profit to lower risk How .. market research adapted strategy using language and cultural knowledge...
Intro to Research F/B
So how did you all do? The mark range is from very nearly 20/20 to very nearly …… Those who did best: attended lectures listened & learned listened and took on board the comments I made on the various propositions for titles and A&Os volunteered by class members made use of the opportunity to review lectures and further materials from Tonyversity and the asynchonous Zoom recordings on YouTube which are linked to Tonyversity Read, re-read and followed the instructions on Tonyversity to the letter. area of study –> title –> title explained rationale for the choice clearly defined aims and objectives not lost in a welter of text: clear, discrete, in logical sequence, covering 100% of...
Intercultural Marketing & Management Definitions...
OK, this is a picture of intra-species management, but it at least gives the idea of the tensions, difficulties and differences involved. Oh, the one on the right is FeeBee (Phoebe) and on the left is Katy (Caitlin). Both cuddle-junky Golden Retrievers disputing what had become one of our sons’ ex-socks! So, the Who, What, When, Where, Why and How attributes of Intercultural Management / Merketing – let’s see if we can put our thoughts together and become better than the ‘experts’, academics and professionals, shall we………………………………? I suppose I am saying that you have the right, perhaps even the duty, to challenge what we give you, our ‘received wisdom’ if you like. Every generation needs to...
Definitions 1819
International Marketing Marketing is a technique used by companies, lobbies and institutions when they want to create a new service, product or ideology, that aims to target a specific group of individuals who share similarities may they be cultural, religious, intellectual, geographical, physical, financial or sharing similar values in order to get a desired impact on them (make them want to buy products or services; satisfy their needs; share innovations, etc.) For example: – products for obese people – hair products for Afro women – shoes and bags in faux leather for vegans We have here different products used each time by a precise group of people: Obese people / Afro women / Vegans Marketing which can be find in any form of business...
MICAI M1 Inhibitors 16/17
This is your list of inhibitors, formatted a little in clusters: Personal circumstances Habits (old habits die hard) time (lack of) money (lack of) education (lack of) technical knowledge and skills (lack of) personal knowledge of and affinity with sustainability (lack of) sustainability education (lack of) perception that sustainable goods are always higher priced …. (or reality that they are?) shared accommodation => lack of control perception: I’m so small – my impact will be infinitesimal (implication: so there’s little point) no point if no-one else does anything lack of choice / alternative available to me OR lack of knowledge of any alternative available. feeling it is too late to act / react – so why bother? addiction to technology...