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Covering Letter Feedback

   A sort of ‘feedback‘ I suppose – an elegant interference pattern in a Tuscan swimming pool… This feedback on Covering Letter production is going to be a bit short to be honest: those who did well followed the instructions and guidance materials and mini-lectures that I provided and those who didn’t…well didn’t do so well….   The messages to retain and work with are as follows: It needs to grab the attention.  Not many worked upon that – only one person went for an off-white background for example.  Then there is the setting: does it look attractive?  Space is half of the battle… but is it being used sensibly? Paragraphing.   You are content producers – this is...

Covering Letter Feedback
posted on: 21 Fév 2022 | author: tjolley

I2B Ideas Analysis

This might not look like a business idea, but if you were the Mariani family and you saw a ruined castle on an idyllic Tuscan hillside with some delapidated buildings around it set in a sea of vines, you might just think of creating Europe’s largest contiguous vineyard and creating a spectacular bijou hotel with a Michelin starred restaurant and selling everything Tuscan, drinkable and edible to New York Italians!!! So what ideas did you come up with after your research… and how are we going to evaluate them?  This task I am going to ‘throw’ at you to do the analysis and evaluation…. and YES … I WILL BE MARKING YOUR CONTRIBUTIONS! For EACH idea we you...

I2B Ideas Analysis
posted on: 8 Nov 2021 | author: tjolley

International/Intercultural Marketing MICAI DEFs 2021...

Definition (in the photo) of what an International / Intercultural Marketing Manager will NOT have time to do!!!     Attributes List What  .. products and services tools knowledge part of business studies sell in the most effective way adaptation (or standardisation) method and principles of satisfying (culturally-specific) needs strategy (& tactics) communication study of consumer psychology Why ..promote in a different way according to cultural needs and wants High ‘reach’ towards consumers create alink with the public meet & create demand produce corporate growth understanding how to sell to/in another culture market extension abroad ensure success conform product to market requirements increase profit to lower risk How  ..  market research adapted strategy using language and cultural knowledge...

International/Intercultural Marketing MICAI DEFs 2021
posted on: 3 Nov 2021 | author: tjolley

Intro to Research F/B

So how did you all do?     The mark range is from very nearly 20/20 to very nearly …… Those who did best: attended lectures listened & learned listened and took on board the comments I made on the various propositions for titles and A&Os volunteered by class members made use of the opportunity to review lectures and further materials from Tonyversity and the asynchonous Zoom recordings on YouTube which are linked to Tonyversity Read, re-read and followed the instructions on Tonyversity to the letter. area of study –> title –> title explained rationale for the choice clearly defined aims and objectives not lost in a welter of text: clear, discrete, in logical sequence, covering 100% of...

Intro to Research F/B
posted on: 2 Nov 2021 | author: tjolley

IES Sustainability Def. 21

Here’s one I prepared earlier and to which I tried to incorporate aspects of your definitions….     The modern conception of sustainability is of the installation, planet-wide, across all levels and activities of society, business and government, of a sane, common, ethically-based, understanding and strongly-held commitment to urgently defining and globally establishing, encouraging, implementing and (where necessary) enforcing harmonious  and responsible and equitable ways of life and business based upon meeting needs rather than wants which are within the means of the Earth to support without degrading its ability to regulate and protect ‘life’  for the long term future benefit of mankind.  This represents a significant challenge to the capitalist rationale for ever-increasing production & profit and even to...

IES Sustainability Def. 21
posted on: 13 Oct 2021 | author: tjolley

PPP Feedback

  I would need a VERY long page to cover this guy’s personal professional profile: he is my lecturer ‘hero‘? The one.  The only! …Jeff Newall… …along with my wife he is the best lecturer I have ever seen in action.  Some 15 years after I was his student, I found myself teaching with him at Bournemouth University: some privilege, I can tell you! Well you have done your PPP exercise. I will have given you some feedback on your reading thereof in class and here is some further feedback for you all drawn from my marking of you your written reports. Here we go! … In no particular order! FIRST: Please, PLEASE follow the instructions!  I have...

PPP Feedback
posted on: 8 Oct 2021 | author: tjolley
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