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RECENT FROM CAPES POWER

T3 Analysing Power

Your analyses of 'Power' in the context of the list of media representations given to you.  You should be thinking back to the T3 set-up page where I gave you a number of sets of criteria to apply under headings like: Nature of Power derived from….. Motivation for the use of Power Impact of exerted power in Heirarchy of Needs terms. The power process Representation That Tianenmen square photograph: by Jeff Widener Vietnam Napalm girl photo Twin Towers Burning video Audi Logo Ukraine limepit WW2. Queen Under Pressure Obama Victory Speech video and folio The Queen The Prince of Wales The CIA Wikileaks Mark Zuckerberg The Cross The Dollar...

RECENT FROM Student Work

AI/IA Artificial Intelligence or Automatic Inability?...

AI/IA Artificial Intelligence or Automatic Inability?

Now there’s another AI for you!! This time last year  AI / Chat GPT and all the other derivitives had not been made openly available.  They came online in October. Since this date universities  have seen a massive rise in work being substantially (and more often than not entirely) produced using thse tools. To your teachers, your Exam Board, your Faculty and your University, it is an ‘Alarme Incendie’ which takes you to the ‘Sortie’: It represents a shortcut… yes… (but not the one you might be thinking of: a shortcut to a time-saving assignment submission; but rather to being instantly and definitively ‘shown the sortie‘ and failing an...

RECENT FROM texmex

FB: Personal Profiles Task...

Hi there! Hereunder you will find some important feedback from your exercise presenting yourself to your new employer in the form of a 'Personal Profile'. Please READ this, commit to memory and USE this in your future work/English conversations as soon as you can: once you USE it you OWN it and it will come naturally in future. OK? I WILL go over this in class….. Tutor's observations: I set this up as a professional exercise and was expecting a professional response, yet I think only three people actually produced something using a PC: why?  If your boss asked you to produce something for the company magazine or website,...

L3 Trends in the Business Environment

So what ARE the key trends in the respective environments that your teams have looked at? Where are society, technology, the natural environment and the economy heading and what sort of changes are they going to make to us as customers or business...

posted on: 21 Sep 2010 | author: tjolley

L3 Online Business Resources … in English...

Your task (in pairs) was to identify 10 good online Business Resources (in English) and to make a list of the top FIVE of these, and review and present them to the group. Here I will try to build up for you a definitive list from the materials you cite: www.sba.gov/smallbusinessplanner/index.html US site. Basic and detailed. SBA www.sba.gov/smallbusinessplanner Business Link British government links all free business resources BBC www.bbc.co.uk   Business Area. Reliable. Clear.  High volume. Free Allbusiness.com.   Small business start up orientated.   Simple tips for business.   Directory of terms / glossary / dictionary. e-anglais.com/resources/glossary A couple I prepared earlier: http://www.entrepreneur.com/ If you have only looked at the term ‘Business Resources’ then you are likely to have missed things...

posted on: 21 Sep 2010 | author: tjolley

L3 Business Environment Defined

Here are your thoughts on the question I posed: Q. What IS the ‘Business Environment’? A. The Business Environment...

posted on: 21 Sep 2010 | author: tjolley

Theme 1: T & Tech

So, what does innovation have to do with  Tourism? The harnessing of steam power The telephone  (not mobile) The internal combustion engine The jet engine The pill and the condom (préservatif) The Internet Modern cell-phones For each one I will want to see:- What brought about the invention: what were the connections with other things happening at the time?  What might have been the impetus for the invention? How was the invention adopted? What were the most significant impacts of the adoption of the invention by industry and society? What Tourism activities did it enable and how did tourism grow and develop as a result? STEAM Brought about by: Adoption General impacts / consequences Tourism development results TELEPHONY...

posted on: 16 Sep 2010 | author: tjolley
Slidesharing & Downloading

Slidesharing & Downloading

posted on: 15 Sep 2010 | author: tjolley

Sorry for the initial confusion here, caused by Slideshare changing its layout and me forgetting to lift off the 'Private' settings and make things public. In theory there appear to ba a couple of ways you can download the slideshare panels: To the right of the menu strip under the Slideshare panel, there is a 'View on Slideshare' button that takes you direct to Slideshare's site.   Click it. Above the slideshare panel that appears is a button 'Download'.  Click it.  Provided you have signed up for a slideshare account (with a login and password) it should download to your computer screen in the document's original format (Word, Powerpoint, Excel, PDF etc). On that same menu strip underneath the slideshare panel on my site there is a little 'menu' icon.  Click on it and you should get the option to download direct (provided you have set up a slideshare login / password)…....

LPHT MacroEc Ex3: French State Expenditure on Tourism...

posted on: 15 Sep 2010 | author: tjolley

So the answer to the BIG Q, please: Just how much does the French state spend DIRECTLY on  Tourism per annum? 0 – 50m € 50 – 100m € 100 – 250m € 250 – 500m € 500m – 750m € 750 – 1000m...

Trust me: I’m a Teacher….

Trust me: I’m a Teacher….

posted on: 14 Sep 2010 | author: tjolley

ENSISA alumnus, Mathieu Waltz, in England, examining Elizabethan construction techniques, and, on the same site, plumbing on the site of a Roman Villa… Or…. trust me: I’m a Teacher…. I think perhaps we teachers may sometimes forget what we are asking of our students…. I have just been talking to a new group, basically telling them how high they are going to have to ‘jump’ to pass the unit. Even at final year degree level it is a tall order: a teacher they have never met being taught (and having to deliver) in a second language an entirely ‘new’ subject with little or no underpinning from the course to date …. and then, of course I make it all the worse by telling them that I am expecting to treat the course as a last chance saloon in terms of the development and honing of their skills of presentation...

L3 Intro to Business: the Why

posted on: 14 Sep 2010 | author: tjolley

Here is where I will put your thoughts on this subject……… WHY? No idea! Potentially interesting x 3 possible use as a teacher as a reserve in case I don’t become a teacher basic business knowledge x3 professionalism to feel confident improve vocabulary x3 WHAT sort of Business Career? public sector  plus civil service further business qualifications? Don’t know…. but keeping opportunities open Commercial sector Tourism – advertising / marketing Management teaching positively NOT teaching Banking WHAT Knowledge? New vocab organisation of companies strategies WHAT Skills? communication creativity confidence analysis evaluation persuasion / be convincing / tenacious...

LPHT Tourism Defs 2010

posted on: 7 Sep 2010 | author: tjolley

The results of your first task of the year with me.   We are looking to define Tourism first and foremost, so that we can then go on to define Tourism Macroeconomics.   Here we will place our brainstormed thoughts and ideas and try to produce from them a comprehensive definition. . I am NOT looking for a textbook definition – we don’t need one: we have all BEEN Tourists, we are all experienced in that department, so we MUST surely be able to explain the ‘thing’ we were enjoying!   I am also not interested in official definitions for the moment largely because they tend to be creative for reasons of administrative convenience rather than to realistically describe what is happening.  I also want you to get used to the idea that you have the right to have an opinion, a view and that this view may even be more representative,...

2010 Sounds Like an Arthur C Clarke Title………..

2010 Sounds Like an Arthur C Clarke Title……….....

posted on: 3 Sep 2010 | author: tjolley

2010 …. Because it is! Seems a hell of a long way from the 1960s of my first memories. Just thought I might just recap some of the momentous things that have gone on during that time: The Mini (British not German) The Mini Skirt and Mary Quant The Beatles America embroiled in the Vietnam War Man on the Moon Assassination of JFK, RFK, MLK Rosa Parks and the Montgomery Bus Boycott Watergate and Impeachment of Richard Nixon Soviet invasion of Afghanistan British (2nd time!) and US invasion of Afghanistan ICBMS Proliferation….treaties Cuba Missile Crisis Fall of Communism Fall of the Berlin Wall and reunification of Germany Release of Mandela / Repeal of Apartheid / Truth and Reconciliation Committee EC –>  EU     /   12 – 20+ members 'Peace' in Ireland Digital watches, PCs and the Internet/ green movement Restos du Coeur Ozone layer depletion 'Arrival' of China on the...

Protégé : Sim 3. Chairing Team Agenda/Minutes...

posted on: 18 Fév 2010 | author: tjolley

Agenda: All-Inclusive Leisure Resort Proposal Meeting 18.02.10 Welcome Opening Statement / Negotiation Management. —————————————————————————————————— Item1. Site availability and form of ownership Developers – want the government to offer them the land = strong project, interesting (infrastructure to help local people : school, etc.), attract lots of tourists Government – want to lease the land to developers (15 years) = built infrastructure and teaching for local people, buy it in few years for lower price, give the land but shares in the society Sticking Point the property of the land (lease? Shareholders??) RESOLVED. The government is the owner of the land, they offer the land, on the basis of a lease, to the developers but in exchange, the developers invest on infrastructures on and outside the site of the resort during 40 years. Item 2. Land Assembly, Resident Relocation & Compulsory Purchase Developers Built a new village near the resort for local population...

Sim 1. Colmarco Financial Analysis

posted on: 17 Fév 2010 | author: tjolley

Working at it logically, you will have worked out that the limited information enabled you to address a number of different business ratios. The ColmarCo Profile and figures are HERE These included: Year on year turnover figures.  What is the trend in terms of the brand/product/sub-division revenue?  Is it going up or down, and by how much?  In terms of the prevailing conditions: competitivity, state of general market demand etc how might that figure be evaluated?  Remember even figures that have gone down can represent creditable performance if they have declined by less than expected/ less than competitors / less than the sector average.  This may also reflect strongly upon two aspects as Turnover = number of clients x average price paid: creative marketing and PR competitveness pricing   Year on year profit figures. If Turnover is what you ‘take’ at the top level, then Profit is what you make after...

Best Buy

posted on: 4 Fév 2010 | author: tjolley

Barry Judge, the Chief Marketing Officer of ‘Best Buy’ is very candid about the way technology is changing his online business model from selling to one amorphous, mass market to addressing mass markets of one (ie individuals). Do have a look at this short YouTube video and also take a moment to have a look at his own blog…. The Video. His .com Page. Do look at some of the items under ‘most popular’… Oh, and for the record, the Best Buy...

T1 b Lor Defining Tourism, Service & Product...

posted on: 1 Fév 2010 | author: tjolley

Well, the title of our course is: Tourism Product & Service Management So before we go about trying to ‘manage’ it, we’d better know what ‘it’ actually is. Hence your first task being to define our terms: . Tourism Product Service Tourism attributes: multi-sectors accommodation / transport etc process: journey + stay away from home town travels in foreign country enjoy leisure time business travel omnipresent important economic contributor not just as a product product + service = experience indefinable – discovery leisure travel urge too big and amorphous to describe. If it feels like T it is T. Product attributes: material / immaterial good result of a production process input — transformation — output — outcome meeting of consumer needs commercial aim:profit price and quantity dependent upon demand satisfy needs unspecified place of production human / machine becomes a product when input – output is complete Service attributtes:...

Protégé : T2 What we need to know….

posted on: 1 Fév 2010 | author: tjolley

Team 1.  Thomas Cook (in Germany) 1. identify appropriate target groups  Critical / difficult / V.expensive / slow 2. competitor information. V important / ok access / low cost / reasonably fast 3. future destination trends. V Important / easy to access / ok cost / ok speed 4. Distribution trends. Important / V easy / free / immediate 5. Long term relationships with associated providers. V important. Access ok / cost ok / speed slow. Team 2. EasyJet (Basel-outward routes) minimum acceptable comfort: V important / access Ok to diff / cost rather expensive / speed OK to slow/ Destination choices : critical / access ok to diff / cost expensive / slow. Max spend per head by target groups. v important / easy access / low cost / quick food quality on board comparative analysis.  important / difficult access/ rather expensive / slow widescale service benchmarking…. all...

Protégé : Labour Turnover Costs

posted on: 31 Jan 2010 | author: tjolley

Our first quest is to understand labour turnover and its consequences for the firm. Your initial task is to calculate the costs…. the real costs to the compâny of losing staff. This will include different types of costs in different dimensions:- Direct costs – things obviously clearly and obviously related to labour turnover and the costs of departure, replacement etc. quantifiable directly in monetary terms (eg. an advert for the vacated post) non-quantifiable [costs which are difficult to calculate in financial terms but are nevertheless real. Being indirect does not necessarily make thes costs inconsequential]. (eg. time spent in the HRM department calculating holiday entitlement) Indirect Costs – costs which flow ultimately from labour turnover, but which may not be obvious initially. quantifiable directly in monetary terms non-quantifiable [costs which are difficult to calculate in financial terms but are nevertheless real. Being indirect does not necessarily make these costs...

Web Design & Online Marketing Excellence

Web Design & Online Marketing Excellence

posted on: 31 Jan 2010 | author: tjolley

May I introduce to you one of the sharpest ‘pins’ in the proverbial ‘box’: my friend Haider Alleg. As you may have noticed from the credits to tonyversity.com and tonyversity.com/students, although I may be responsible for the content, Haider has put in no end of hours developing the frameworks of both sites from WordPress templates to make them work the way I wanted.  Haider is in his 20s but his age belies his maturity and expertise which he combines effortlessly (so it seems to me) with creativity and an encyclopedic knowledge of the web, its capabilities and the emerging field of social networking and marketing. Haider not only manages significant web marketing accounts with some of the world’s largest pharmaceutical companies, but also finds time to run his own start-up company treading a path between website development and online strategy. From my perspective, he continues to be a pleasure...

Protégé : Culture Definitions

Protégé : Culture Definitions

posted on: 27 Jan 2010 | author: tjolley

OK… so you’ve been thinking about ‘Culture’ and its whats, whens, wheres, whys, whos and hows… Now let’s see if we can combine the various attributes of your team definitions in order to create a ‘Master’ definition, then see how it squares up the experts’ ideas… As with previous exercises of this type that we have undertaken, I fully expect our definition will be considerably better! Culture and its Attributes. Team1. Honorine TRAVAUX and Marie ROMAIN. Something that a group of people have in common and share. It can be a way of thinking and living, but also a way of communicate and act. A group of people gathered by the same language,values, religion, human rights, traditions, customs… Culture is often linked to a common history. Team2.  Noemie Seuillot, Michaël Blanchard, Laura Sigaud Culture is a group of values, knowledges, standard, art, customs and traditions, often linked to an...

Protégé : Market Research Definition

posted on: 25 Jan 2010 | author: tjolley

Team definitions of Market Research (Jan 2010) What permanent search for competitive advantage establishing habits and opinions critical linkage between research and consumer profiling chronological process of learning and change Why to find out what changes are necessary to determine position on the market to establish own strengths and weaknesses to prepare for a decision to change to support future decisions permanent search for competitive advantage How by gathering data and information primary and secondary research observe, ask interview data transformation into information, adding and communicating meaning Who target groups, clients & competitors companies themselves plus market research companies individuals government When always / no time limit . Where...

Lörrach 2010

Lörrach 2010

posted on: 25 Jan 2010 | author: tjolley

Well, Happy New Year to all…… and now down to work! So together this term we study International Marketing Research Practice and Tourism Services and Product Management.  It will be a challenge – for you and also for me: every group is different! Some things you should know: you need to attend – we only have four sessions together: miss one and you miss 25% of the module. we will be working a lot together…. and by ‘working’ I don’t just mean ‘I talk and you listen‘.  I will be giving you ‘keynote’ mini-lecture inputs, then you will have tasks to do [usually in teams], then we will ‘pool’ our findings and I will then try to help you synthesise your thoughts.  A veritable ‘sandwich’, if you like, where I am the ‘bread’ and you are the ‘filling’.  Not a bad analogy, that, for bread may be good, but...

Protégé : An Inconvenient Truth …. for Alsace?...

posted on: 20 Jan 2010 | author: tjolley

Having seen Al Gore’s ‘Inconvenient Truth’…. what do you think? Although the science is graphic and compelling what seems to emerge above all is that it is, at its root, an ethical and moral challenge/question for each and every inhabitant of this planet (perhaps especially for those of us who know we are living beyond the planet’s ecological means in developed countries who can, frankly, afford to DO something.  It was also apparent to me that Mr. Gore also set about addressing ‘inhibitors’ to change – and it is this same approach[define the inhibitors –> consider and select solutions –> find the best way of implementing such solutions –> set about galvanising appropriate resources to achieve defined targets with ‘carrots and sticks’ within critical time constraints] that I have tried to represent to you in the work we have been doing together. This clearly has to involve us no...

Protégé : Sustainability Task Force 3.

posted on: 13 Jan 2010 | author: tjolley

How to get ‘there’ from ‘here’? There = a whole group 5000 word report presenting and advocating the Action Programme to the people who can make it happen (if they like it) a professional, ‘slick’, up-beat and utterly convincing presentation of the above to the ‘client’ – i.e. the people who can make it happen (if they like it)! Here = Barely a week from the presentation date little or no evident group leadership some confusion as to what is to be done even more confusion as to how it is to be done lack of vision of the end point and its requirements limited sub-group work having been done – almost exclusively on the consumer/demand side of the equation… the supply/industry side inhibitors still need to be considered and solutions found and converted into action points That is a heck of a gap to close in a very...

Happy New Year Tourism!

posted on: 7 Jan 2010 | author: tjolley

Well, Goodbye 2009 and Hello 2010! But what are the prospects for Tourism in a developed world with  stagnant or negative economic growth and financial, energy and environmental crises all compounding their effects upon our heads and homes? At the risk of playing a very poor Nostradamus or (more likely) a ‘Jonah’, I am going to nail my colours to the proverbial mast and hazard a not-entirely-uneducated guess as to what 2010 and the decade ahead may well hold in store. Like a good Boy Scout: « Be Prepared ».… I don’t think you will find it that uplifting.  You have been warned! La Crise. The vocabulary of La Crise becomes normative in 2010.  Zero +/- 1% growth in the developed world is only achieved through continued government borrowing to artificially buoy-up the marketplace. The underlying features of recession are still there: low consumer confidence and reduced spending; banks unwilling to...

Protégé : Sustainability Task Force Alsace 2: Supply Side...

posted on: 15 Déc 2009 | author: tjolley

As I said earlier, you need to think about BOTH supply and Demand sides, and, to date, your thinking has been rather restricted to the demand side of the equation.  Are the supply-side inhibitors and potential solutions the same….? I am leaving it up to you, your knowledge, our in-class discussions and your first placement experience to try to resolve this matter, but here let me give you an example of a travel agent which is tied into selling the products of its ‘principal’ ie the Tour Operator that owns it………… PréCis Of An Interview With View more documents from Tonyversity. The issue now, (if you agree that this is a not untypical illustration…) is how you might address these inhibitors…. Travel Agents lack of money time not enough market demand not willing because… reasons above! don’t know how SOL: government regulates / legislates. Greater government practical commitment to...

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