C&M Definitions 19/20

posted on: 10 Oct 2019 | author: tjolley

Please find hereunder the teams’ definitions of  ‘Communication(s)’  and ‘Medium/Media’ These were produced then researched by teams of 9 or 10 L3 students.  Their process was as follows: think individually about the Who, What, When, Where, Why and How of each term. share the above within the team and develop the Who, What, When, Where, Why and How of each term production of a narrative form definition in English Comparison of this definition with others available online Final refinement of a definitive definition which the team believes improves upon existing definitions which tend only to consider the ‘What’ and not the other key question words.  As such the team believes its definition as being worthy of citation. Citation should attribute these definitions to a team of third year Communication and Media Studies students at the University of Haute Alsace (France) in 2019/2020 academic year, working with their teacher, Tony...

Creativity Definitions

posted on: 7 Oct 2019 | author: tjolley

Intercultural Marketing & Management Definitions...

posted on: 1 Oct 2019 | author: tjolley

OK, this is a picture of intra-species management, but it at least gives the idea of the tensions,  difficulties and differences involved. Oh, the one on the right is FeeBee (Phoebe) and on the left is Katy (Caitlin).  Both cuddle-junky Golden Retrievers disputing what had become one of our sons’ ex-socks!   So, the Who, What, When, Where, Why and How attributes of Intercultural Management / Merketing – let’s see if we can put our thoughts together and become better than the ‘experts’, academics and professionals, shall we………………………………?  I suppose I am saying that you have the right, perhaps even the duty, to challenge what we give you, our ‘received wisdom’ if you like. Every generation needs to take the best it is given and to test it personally and professionally, discard things that no longer work or make sense, reaffirm things that still work well and then add...

Personal Profile Feedback

posted on: 30 Sep 2019 | author: tjolley

PROCESS. Read the instructions. Don’t change them. Don’t generalise them. Hit the deadline Deliver in prescribed form Proofing (relecture) – read aloud Use spellcheck and Grammarly and Word Reference by all means – they are considered as legitimateassistance in the finessing of your work (but you must not use Google Translate et al. for two good reasons: using such a translator means that you have not done any of the work yourself (that is plagiarism!).  You are also breaking the ‘contract’ between us that says that when you hand in your work it IS your work and that we can attribute the mark to you as the author. In such a case there is ZERO LEARNING. the level of development of translation technologies is such that they are not very good and make characteristic errors which we teachers can pick up.   CONVENTIONS / STYLE Prénoms : first, N de...

Copie Blanche

posted on: 9 Juil 2019 | author: tjolley

    Why no photo?  Why the white space above???? Q. Why is the title in French? A. Because in English it doesn’t exist… OK, I’ll get to the point….   You have no idea (unless you are a prof) quite how much pain one feels to be invigilating a resit exam (where students are being given a second chance to pass) and to see, in some cases, half of the students not bother to turn up and to discover that, of the half seated before you, 50% have not the slightest intention of writing more than their name on the attendance sheet and exam paper (so as not to be disqualified from receiving the grant award, I presume).  After such a supreme effort some lay their head on their arms and go to sleep and others stare the invigilators defiantly in the eye with a ‘You can’t make...

TOEIC TEST Advice

posted on: 3 Mai 2019 | author: tjolley

As to background and format of the tests, please see the ETS website and the following pages: On test day – what to expect – DO READ THIS – it even tells you to bring 2 x pencils rather than pens plus an eraser!  Be sure you do – or you can’t change your mind about your answers (the test is machine read) Here is one complete test book to give you a clear idea of the content. Live tests of various elements of the TOEIC tests (you complete anline and get the answers and your score.  BUT they give you TWICE the amount of time you get to answer in the real test! you have to scroll well down the page to get to the block of TOEIC-type tests – those at the top are adverts and take you to other sites. Some tips: always leave enough time...

Inspirational Video Clips

posted on: 4 Avr 2019 | author: tjolley

OK, the picture is inspirational, but only really for me and my wife, as it is a Tuscan view from our honeymoon hotel …. but there is a connection in the sense that over a few years I have found myself showing or referring to the same brilliant, short, subtitled videos in class or with colleagues.  So I thought it about time I started a list of them together for easy access.  Due thanks too, to the students who have sometimes recommended video clips to me….   Education: what’s wrong with it (it kills creativity in the young) and what we should do about it… Videos by Ken Robinson Do schools kill creativity? (Over 50 million views – poignant and very funny indeed!) Changing educational paradigms. (Brilliant cartooning with hsi voice behind it)   Sustainability: Pam Warhurst: The Incredible Edible.  How to transform a community by using food /...

AES DD Presentations

posted on: 2 Avr 2019 | author: tjolley

Welcome… to the AES Sustainability Solutions Session!   The story so far: we all undertook a range of Carbon Footprint tests which suggested that we are living beyond the planet’s means to support us: the group average is of a need for 4.4 Planet Earths if everyone were to live like us (French and UK average is 3 planets) on average we each generate about 12,5 tonnes of CO2 – whereas the 2020 target to keep temperature rise under 2° is 10,5 tonnes per person. we are on average about 15-20% above all the 2020 targets the world has set. (These targets are NOT ambitious ones). our average Earth Overshoot Day (when we run out of our nominally alloted personal share of annual resources) is mid April – we are effectively in debt to the planet for the rest of the year and borrowing ahead from our children. Only...

Brexit anyone?

posted on: 25 Mar 2019 | author: tjolley

I used to think the UK (my home for some 40 years) was a haven of reasonableness and common sense where the middle ground and gentle compromise had become an art form.  Now, however, this whole Brexit débacle seems to have thrown all that ‘baby’ out with the bathwater. Where did this Brexit come from?  I think it is generally recognised that Prime Minister Cameron wanted his Euroskeptics off his back, so he offered a referendum on Europe to confirm without a shadow of a doubt his control over his own party and to shut up the skeptiks.  Perhaps that is why we were given such a stupid referendum choice: Yes or No – Cameron was certain it would be a YES.  On such an issue a small, simple majority would decide…. without knowing the terms of the deal and upon pre-referendum assumption and disinformation.  Just a few voices...

Protégé : Inhibitors to Sustainable Living

posted on: 7 Mar 2019 | author: tjolley

I thought I’d let you see what I am working on with my AES L3 students here at FSESJ the University of Haute Alsace’s ‘Business School’…. We considered our lives (starting with a range of carbon footprint and food footprint tests and research) to get a ‘feel’ for our personal impact upon the Earth.  We went into it thinking that we weren’t being excessive really in our consumption choices.  We might not be sustainability warriors, if you like, but we couldn’t possibly be that bad, could we??? Well we could, sadly.  Averaging out our results gives us this kind of picture: if everyone lived like us, we’d need about 4 x PLANETS to meet our needs (but we only have the ONE!)  The national average for France and the UK is about 3 x Planets, by the way. If we all shared things equally we should be able to...

AES Solutions both groups

posted on: 7 Mar 2019 | author: tjolley

AES Inhibitor solutions (both groups) To do for next week : Please remind yourselves of the solutions we have already developed and work your way through the rest of the list, ‘flipping’ the negatives into positives and coming up with creative, workable and actionable solutions.  This involves thinking what should be done, how it might be achieved and who might be best placed to lead the action. NB. I WILL BE ASSESSING YOUR BRAINSTORMING CONTRIBUTIONS IN OUR NEXT CLASS – THERE WILL BE MARKS GIVEN !   Your active participation is essential therefore!  So, please, be prepared !   Once we have produced our lists of solutions, we will look at those which are perhaps THE most important and establish teams to fully develop the solutions, with a view to presenting these to ‘Key Players’ like the Dean of the FSESJ, the President of the UHA, local, regional and national government etc.  This will...

AES Inhibitors both gps

posted on: 27 Fév 2019 | author: tjolley

  TIME & EFFORT- RELATED    Takes too long to be sustainable – too long for the ‘I want it now‘ generation Requires too much effort – too much effort is not relaxing       COSTS (Too high)   Prices of bio/sustainable goods are really too high I believe the prices of bio/sustainable goods are too high (but I haven’t actually done any thorough research) The difference between low-cost, mass production of unsustainable goods and the high-cost sustainable option is too great       SALARY (Too low)   I’m a student on a low income: low cost is not a choice. When I do have a salary I might well chose to do unsustainable things things I haven’t done before rather than use the extra income on consuming more expensive sustainable products       INFORMATION (Lacking)   Where to start? No ‘one-stop shop‘ for sustainability accessible...

Design par excellence

posted on: 31 Jan 2019 | author: tjolley

  Add together the following: a piece of efficient and economic design of sheer genius and elegant simplicity the possibility of using it in an almost infinite number of configurations from small to large scale something that erects itself without need of manpower, tools or electricity in under ten minutes (and can do the same in reverse to fold itself away) something that can self-expand to ten times the size of that which can be fitted upon the back of a standard container lorry and transported with existing systems (doesn’t need a special infrastructure) something that cuts normal costs something that is based upon fundamental engineering principles that have been tried and tested for generations something that could solve at a stroke a considerable number of problems that the world faces in terms of construction, housing and the efficient use of materials and space Now that is something out...

RRRRRR

posted on: 28 Jan 2019 | author: tjolley

  Well, it’s a sort of Recycling, I guess…   The kids thought they would reverse age’s tendency to remove hair from my head, so they dutifully combed one red and one white Golden Retriever, took the hair and made me a wig (a very itchy one at that – I hate to think why!!). So what does all that fun have to do with the Rrrrrs in the title?  Well, Bea Johnson got me thinking: she of the Zero Waste Home movement.   Her book is, to put it mildly, a challenge to all of us who want to do three things: Simplify our lives and de-clutter Save money Save the planet [Interesting aside – she starts with Rs and now I’m subconsciously doing a list of Ss]….  Back to the Rs, then…. On page 15 of her book ‘Zero Waste Home – The Ultimate Guide to Simplifying your...

Definitions 1819

posted on: 9 Oct 2018 | author: tjolley

International  Marketing Marketing is a technique used by companies, lobbies and institutions when they want to create a new service, product or ideology, that aims to target a specific group of individuals who share similarities may they be cultural, religious, intellectual, geographical, physical, financial or sharing similar values in order to get a desired impact on them (make them want to buy products or services; satisfy their needs; share innovations, etc.) For example: – products for obese people – hair products for Afro women – shoes and bags in faux leather for vegans We have here different products used each time by a precise group of people: Obese people / Afro women / Vegans Marketing which can be find in any form of business (supermarkets, shops, …), can also be perceived as a way of making people need what they only wantby observing, experimenting and analysing their tastes and attitudesin order to adopt an adapted and correct strategy,...

CENPROFDOC 1819 Fake News

posted on: 2 Oct 2018 | author: tjolley

Your Thinkpieces:   Team:  Ketterer et al? Fake news, how to track them, find them, kill them and not create more of them. Step 1 : Define Fake News Fake news is an output of human nature (and has always been so) which produces problems in the perception and interpretation of information because such information has been subtly ‘manipulated’ and distanced from the truth. It has been particularly in evidence since the run up to the Trump election. The problem is exacerbated by the growth of social media and ICT by which people may be easily encouraged to believe and act upon information which is deliberately intended to mislead and exert influence upon the reader to the calculated advantage of the originator, purveyor of such disinformation or other individual or organization. • Its use constitutes a ‘weapon’ which results in winners and losers [Clinton vs Trump election]. To counter...

L3 C&M Definitions 1819

posted on: 1 Oct 2018 | author: tjolley

Here are your definitions from the work you commenced last week: Communication We can define Communications with the WWWWWH : actors, subjects, places, times, reasons and means. Every living being communicates : plants, animals, humans, wether individually or collectively, but machines also communicate between each other.    What is often communicated is a message, an idea, an opinion, feelings, data, information, thoughts. Communications is everywhere and happens every second : each interaction between two or mores entities leads to Communications.    All is needed are two actors minimum. It happens when a message needs to be delivered, in order to persuade, to convince, to be known, to socialize, to begin, to maintain or to stop an interaction, to share, or at least, to express something.    Communications happens through gestures, attitude, faces, body language, words, oral language, tone of voice, informatics, medias, news, television, etc. » ———————————————————————————————————————- Media. Félicie...

Fake News 1819

posted on: 5 Sep 2018 | author: tjolley

Who: Creation: Anybody with a connected device or willing to lie about something, fake news agencies Check Use: Influential people, Russians ? Check Victims: Hillary Clinton, the Obama’s, citizens Check Counter Fake News: Watergate dude, published a book about Trump (BBC website) The real villain is us, random people as we do things for our own good, often not thinking about who else it might affect What: It is meant to fool people as it is deliberately wrong It is meant to be seen by a lot of people for it to spread as quickly as possible Inception, creating a seed of doubt Can be used as a weapon Where: Mostly in the US, but the implication is lived by anyone in the world Huge ripple effect When: Propaganda in general so it might have been created somewhat a longtime ago After WW2, information network, underground cultures and politic...

Content v Context

posted on: 7 Mai 2018 | author: tjolley

OK… so what the heck is this image?  Actually, to understand it you would have to know some context: – It is to do with me – It is the homepage of my first Learning and Teaching website: Tonyversity v1 – It was something I produced on a Mac 6800 in 1994, visualising my students as ‘clients’ coming to the online ‘Reception’ with a layout of my personal ‘Campus’ with course rooms, a resources centre, a conference room, notice boards, a meeting diary etc. Now, without that context, would you have been able to work this out?  Perhaps not very easily. Today I saw an article on the BBC News concerning German Abitur students who were sitting a common English exam in Baden-Würtemberg and complained that they were only there to translate English to German and vice-versa but they had been faced with images and cartoon captions to do...

Don’t Forget Me

posted on: 19 Mar 2018 | author: tjolley

Well. no, not ME … obviously!  This is Minty our first dog (left us 10 years ago). This is a song inspired by the reporting of a BBC journalist who wrote a recent story about young people who have simply (been) disappeared from the streets…. (in Cairo in this case) and I wondered how that would feel for the family of the disappeared.  I couldn’t hold on to the grief and the above all the fearful unknowing: it was too big, too overwhelming, too inaccessible, to impossible to contain.  Then the thought flipped… what would the ‘disappeared’  herself (Zubiea in this case) have felt, be feeling ….. ?   At that point it became accessible to me – the feelings of one  individual and the first line arrived with words and melody.   That is original for me… usually one or the other arrives on my plate, but this time...